Coin and feel
Stalk the line. Trust the eyes. Hope the read holds under pressure. No data, no second opinion.
iPhone LiDAR · putting intelligencePutting,
Join the BetaPutting,
Decoded.
The sensor's already in your pocket. Now it reads the green.
Old as the kings who tried to ban it.Born on the links of Scotland.
Read the manifestoThe hardest shot in golf
Reading a green is the hardest shot in golf.
~40% of strokes are putts — and it's the one shot where everyone, from the Tour to Sunday morning, is still guessing.
Lasers and lines
They help you groove a straight stroke — but say nothing about this green, here, right now.
Five-figure systems
The most capable systems cost five figures and need their own hardware — nothing you'd carry in your pocket.
How it works
Point. Scan. Read the line.
Runs entirely on your phone.
Scan
Point the phone at the green and scan it in seconds.
Read
Reads the slope and break you'd miss.
Aim
You get an aim point, and a pace to hit it at.
See
The line draws over the green in AR, and every session is saved for later review.
Designed for iPhone 12 Pro and later (Pro series). Verified on iPhone 16 Pro and later; older Pro devices in validation.
Technology & moat
Built to refuse a wrong answer.
The wedge is reading any real green on hardware you already own. The moat is refusing to guess when it shouldn't.
Validated in real time.
If the read isn't clean enough to trust, BullzEye says rescan rather than showing you a wrong line.
Pinned to the rulebook.
Anchored to regulation golf geometry and published putting physics. Verified against a known physical world.
Pre-mappingnone
Hardware to starta recent iPhone
Low confidence“rescan” — not a guess
Vs. competition
Mat. Pre-mapped. AR. Or a live scan.
| Method | Cost to start | Confidence-gatedholds the line back when the read is not trustworthy |
|---|---|---|
| BullzEyelive scan, any green | $0 | Yes |
| Live-scan apps (PuttArc, PuttView)live scan, any green | $0 | Not offered |
| Pre-mapped (StrackaLine)surveyed database | $99/yr | Not offered |
| Venue AR (PuttView X)fixed or wearable hardware | ~$14,480 | Not offered |
| Matsindoor stroke only | $100–500 | n/a |
The opportunity
The most decisive stroke in golf. The most under-instrumented.
U.S. on-course golfers
A conservative floor — NGF counts 29.1M U.S. on-course golfers. Source: NGF Graffis 2025.
LiDAR iPhones · U.S.
Est. install base of LiDAR-equipped iPhones in active U.S. use.
Training-aids market, 2024
Projected to reach $4.6B by 2033. Source: Custom Market Insights.
Of strokes are putts
Golf Digest / Game Golf (putter used 41.3% of the time); Broadie & Shin, PGA Tour 2003–2010; Pelz.
The company
Golf in the blood. On the line when it counts.
BullzEye Golf Technologies, Inc. — Delaware C-Corp · Utah foreign-qualified. Building toward a Q4 2026 public beta and a Q1 2027 App Store launch.
Early access
Get on the line.
Join the waitlist for the Q4 2026 TestFlight beta. We'll reach out ahead of launch with your invite.
- A LiDAR-capable iPhone is all you need.
- Free for all on-device features and V1 access.
- Shape the read before release in Q1 2027.